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Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/14157
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/10843
Description: The country of origin (COO) of a product has been shown to affect consumers’ perceptions about products, but the extent to which this effect exists in an online environment such as a discussion board ... More
Reviewed: Reviewed
Authors: Burton, Suzan
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/14147
Description: 11 page(s)
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/96934
Description: Cover title.
Full Text: Full Text
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/14152
Description: 23 page(s)
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/10357
Description: The important influence of peer recommendations on consumer purchases has been strongly established. However, recent growth in electronic discussion boards has increased the potential for electronic w ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/10337
Description: Purpose – The important influence of peer recommendations on consumer purchases has been strongly established. However, the growth of electronic discussion boards has created a channel for online word ... More
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/33672
Description: Purpose – This research seeks to explore the factors predicting customer loyalty in retail banking. Loyalty was measured in terms of a customer's willingness to recommend a bank and their intention to ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/10372
Description: A critical measure largely neglected in previous loyalty studies is the customer’s “share of wallet? (SOW). This study, based on 1,924 retail banking customers, suggests that about 24% of the variance ... More
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156849
Description: A critical measure largely neglected in previous bank loyalty studies is the customer's "share of wallet" (SOW). This study, based on 1,951 retail banking customers, suggests that about 24% of the var ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/6740
Description: Purpose – To investigate the extent of loyalty, and the reasons underlying banking behaviour by business customers from the small to medium enterprise (SME) sector in Hong Kong, and to thereby contrib ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/6255
Description: In higher education, students are exposed to regular feedback about their performance, and a prominent aspect of students' attention to feedback concerns the extent to which grades are consistent with ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/10877
Description: Though previous research has identified both cognitive and affective components of customer loyalty, no previous studies have attempted to quantify the trade-offs that business customers make between ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/10848
Description: Despite substantial research interest into brand extensions, the factors underlying transfer of brand associations between parent brands and brand extensions are not well understood. This study tests ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/14142
Description: 3 page(s)
Reviewed: Reviewed