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Authors: Gray, David
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/276984
Description: This article investigates the influence of workforce insecurity and market performance on consumer finance in Australia. Integrating past research we develop a framework which can be used to examine t ... More
Reviewed: Reviewed
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/275515
Description: Today, digital television enables consumers to record and watch live television via an array of hand-held devices. To help increase the effectiveness of programming and advertising in this digital age ... More
Reviewed: Reviewed
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/225182
Description: Consumer research largely examines television advertising effects using conventional psychological accounts of message processing. Consequently, there is an emphasis on the influence of textual conten ... More
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Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/269481
Description: The purpose of this study was to examine how culture influences the use of self-leadership strategies among Hong Kong and Australian students. Results revealed that significant cultural differences we ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/214823
Description: Part I: Setting the scene: good reasons for behaviour change -- Chapter 1. Overconsumption and the pursuit of pleasure -- Part II. Live long and prosper: health and wellbeing -- Chapter 2. Battle of t ... More
Date: 2012
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203881
Description: This paper presents empirical evidence of a push-pull model of brand switching in the mobile phone market in Australia. Results based on qualitative and quantitative research of 1600 mobile phone cust ... More
Reviewed: Reviewed
Date: 2012
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/208727
Description: This paper explores the relationship between customer-generated word-of-mouth (WOM) and corporate reputation. After a concise literature review, we present several insights from case study analysis of ... More
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Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203863
Description: This paper presents a conceptual and empirical analysis of the Market Performance Indicator (MPI) index for the mobile phone market in Australia and its influence on customer satisfaction, customer va ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143422
Description: Australia is one of the highest per capita emitters of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia's economic, social, and environmental well ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/152217
Description: As competition intensifies, it is essential that higher education providers endeavour to develop and offer high quality, satisfaction-creating service experiences. This requires a comprehensive unders ... More
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Reviewed: Reviewed
Authors: Gray, David
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156400
Description: Consumer switching between retail bank accounts is relatively low compared to other industries. However, the retail banking industry is subject to a number of strong external forces which have the pot ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/159805
Description: Measuring the performance of marketing initiatives has been a long standing problem. Marketing performance can be measured from different perspectives such as effectiveness or efficiency. This study e ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156341
Description: The scope of the marketing concept has been expanding rapidly. It races with the modern society and incorporating many ideas and proved itself as a dynamic research subject matter. Both relationship m ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156388
Description: Capstone marketing courses are being increasingly focused on by governments, scholars and business as an important component in assisting students to transition to employment. This paper demonstrates ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/159771
Description: Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographi ... More
Reviewed: Reviewed