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Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/99686
Description: This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian con ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/80928
Description: This study analyses prediction of overall satisfaction, affective attitude and future behavioural intentions using the five SERVQUAL dimensions. Five models were developed explaining 62% of the variat ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/151537
Description: Previous research has investigated the determinants and consequences of customer loyalty, but in banking, a critical but often neglected measure is the customer’s ‘share of wallet’ (SOW). Since some c ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/151530
Description: In a highly competitive banking environment, achieving customer loyalty is a key factor to enable banks to survive and grow. A rich literature has been developed on the determinants and consequences o ... More
Reviewed: Reviewed
Date: 2002
Language: eng
Resource Type: conference proceedings editorship
Identifier: http://hdl.handle.net/1959.14/1252222
Description: 225 page(s)
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