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Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/159253
Description: 19 page(s)
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/213751
Description: 1 page(s)
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/113797
Description: This paper examines data from four Australian National Health Surveys and shows that decline in tobacco smoking prevalence experienced in Australia since World War II may not have continued as might h ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158473
Description: Alcohol consumption is becoming an increasingly important social marketing target in the Asia Pacific region as recognition of the true cost to the community of alcohol consumption increases. This pap ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: Public relations
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/20752
Description: 22 page(s)
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95984
Description: Objective: To identify different segments in the anti-smoking target market. Methodology: Changes in smoking status (current-, ex- or never-smoker) in different behavioural and demographic segments ar ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95996
Description: This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney to identify each student’s ethical ideology and to ask them ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/22974
Description: 17 page(s)
Date: 2007
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/87987
Description: 19 page(s)
Date: 2007
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/22969
Description: 35 page(s)
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/26368
Description: Social marketing campaigns are usually aimed at problems that exact a large toll in the community. Any campaign must be properly researched during the development process and afterward, to assess its ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/20753
Description: 18 page(s)
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/13473
Description: Purpose – The purpose of this paper is to show how health education is a strategy used to achieve the objective of maintenance and improvement in the community’s welfare. Design/methodology/approach – ... More
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95991
Description: This paper looks at changing patterns of smoking behaviour (smoking prevalence, initiation and cessation) across the population of Australia in general and within specific demographic segments. It con ... More
Full Text: Full Text
Reviewed: Reviewed