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Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/276951
Description: In this study, cross-case analysis of the employer brands at four firms is undertaken to examine, empirically, how employer branding processes interact with anticipated and actual employment experienc... More
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Date: 2011
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/168642
Description: Employer branding is defined and the virtuous circles of employer branding are described. These comprise an outer circle (the outcomes of employer branding on the external position of firms), an inner... More
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/283190
Description: Over the last decade, firms large and small have begun overtly branding themselves as employers as well as purveyors of goods and services. Drawing on an investigation of employer brands in practice, ... More
Reviewed:Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/283197
Description: Based on the analysis of data gathered from industry experts, a typology of the characteristics of successful employer brands is presented. Depth interviews were carried out with senior industry parti... More
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