Macquarie University Home Page Macquarie University ResearchOnline

Showing items 1 - 4 of 4.

Add to Quick Collection   All 4 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/213799
Description: The results of past studies that compared the performance of alternative growth models are generally inconclusive. The objective of the current study is to provide further empirical evidence regarding... More
Reviewed:Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/139115
Description: The use of demographics by researchers in the online shopping literature is common, however, they are typically constructed as either moderators or control factors. Little attention has been given to ... More
Reviewed:Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/114644
Description: Prior studies have generally suggested that ANN are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradictory findings which raise questions... More
Reviewed:Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92477
Description: This paper compares the predictive power of demographic variables with those of other, more complex segmentation bases. To achieve this objective, the mean R-square of20 demographic models obtained fr... More
Full Text: Full Text
Reviewed:Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last