Macquarie University Home Page Macquarie University ResearchOnline

Showing items 1 - 3 of 3.

Add to Quick Collection   All 3 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2007
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92473
Description: The likelihood of individuals’ assuming interest payments on credit card debt (in contrast to convenience use) and its determinants has not been thoroughly investigated. In this paper, the impact of s... More
Full Text: Full Text
Reviewed:Reviewed
Date: 2007
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92481
Description: Prior studies have generally suggested that Artificial Neural Networks (ANNs) are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradicting ... More
Full Text: Full Text
Reviewed:Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/101574
Description: This paper compares the predictive power of demographic variables to that of other, more complex segmentation variables. To achieve this objective, the mean R-square of 20 demographic models obtained ... More
Full Text: Full Text
Reviewed:Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last