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Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92473
Description: The likelihood of individuals’ assuming interest payments on credit card debt (in contrast to convenience use) and its determinants has not been thoroughly investigated. In this paper, the impact of s ... More
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Reviewed: Reviewed
Date: 2007
Subject Keyword: 080600 Information Systems
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92481
Description: Prior studies have generally suggested that Artificial Neural Networks (ANNs) are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradicting ... More
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Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/101574
Description: This paper compares the predictive power of demographic variables to that of other, more complex segmentation variables. To achieve this objective, the mean R-square of 20 demographic models obtained ... More
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Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164059
Description: 7 page(s)
Reviewed: Reviewed
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