Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 15 of 15.

Add to Quick Collection   All 15 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1141395
Description: Can a brand’s “health” be associated with a company’s advertising-spending patterns? The authors of the current study applied their own definition of a “healthy brand”-a brand that “experiences sustai ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1194015
Description: This article evaluates brand associations in higher education. It examines the brand associations of healthy and unhealthy universities. This article also compares the students' shared brand associati ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1141233
Description: This paper aims at studying the interactions between brand and customer assets over the long-term. Through the application of a new behavioural measure called the brand health index (BHI) we examine t ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/354565
Description: In response to calls for marketing accountability and for evaluating the long-term brand building efforts, this research proposes a new behavioural long-term-oriented measure, called Brand Health Inde ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059344
Description: This paper is aimed at providing a platform to evaluate the success of product proliferation. Focusing on product as a key marketing mix element, this paper reviews and critically analyse the existing ... More
Date: 2015
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1059345
Description: This study applies a new objective long-term based performance measure called “University Brand Health Index” (UBHI) to measure the brand health of universities in the United Kingdom over the period 2 ... More
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/318775
Description: Purpose - The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies. Design/methodology/approach - Drawing on literat ... More
Reviewed: Reviewed
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/269737
Description: A number of industries sell products (or services) such as tobacco, alcohol and gambling that, although legal, are considered potentially harrriful to some members of society. Unlike other that attrac ... More
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129427
Description: This conceptual paper proposes an expanded relationship-service-profit chain as a business success model based on blending human resource management and marketing within the relationship marketing fra ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129083
Description: This paper posits a model of firm–employee relationship strength that permits the future measurement of an index of the strength of intra-firm relationships between the firm and the employees of that ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/113785
Description: A number of industries sell products (or services) such as tobacco, alcohol and gambling that, although legal, are considered potentially harmful to some members of society. Unlike other products that ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/89840
Description: The majority of academic literature, public opinion and popular press articles relating to gambling and in particular electronic gaming machines (EGMs) in Australia, adopts the view that it is a serio ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129856
Description: This article reports the findings from an assessment of a measure used to determine levels of firm-employee relationship strength. The measure utilized was originally designed to measure relationship ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/89844
Description: A number of industries sell products such as tobacco, alcohol and gambling that, although legal, are considered potentially harmful to certain members of society. Unlike non-controversial products tha ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/128898
Description: Purpose – The purpose is to present the results of exploratory research which analysed firm-employee relationship strength from the employee perspective. Three main research questions were explored: W ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last