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Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/262549
Description: This research adapts appropriate sections of the Authenticity Inventory from the psychology literature to develop a scale to measure consumer perceptions of celebrity brand authenticity. The results s... More
Reviewed:Reviewed
Authors: Ilicic, Jasmina
Date: 2013
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/268447
Description: "This thesis is submitted for the degree of Doctor of Philosophy, Faculty of Business, Department of Marketing and Management, Macquarie University, Sydney".
Full Text: Full Text
Date: 2013
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/272695
Description: 12 pages(s)
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/216837
Description: This study examines the effect of irrelevant information presented in marketing communications by a celebrity co-branding partner on consumer judgments of a partner brand. Three experimental condition... More
Reviewed:Reviewed
Date: 2012
Subject Keyword: dilution | celebrity | co-branding | attitudes | match-up
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203564
Description: This study examines the effect of irrelevant information presented in advertisements by a celebrity co-branding partner on consumer judgments of a celebrity brand. Three experimental conditions manipu... More
Reviewed:Reviewed
Date: 2012
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/214150
Description: This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct ... More
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/216820
Description: This study examines the effect of irrelevant information presented by a celebrity endorser in advertisements on consumer judgments. Celebrity match-up and information relevancy are tested. Three exper... More
Reviewed:Reviewed
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156385
Description: This study explores what consumers‟ value from celebrity brands for the evaluation of an actual campaign featuring Jerry Seinfeld as the endorser for the Greater Building Society. Using a laddering me... More
Reviewed:Reviewed
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/171538
Description: This study examines the effect of irrelevant information presented in marketing communications by a celebrity co-branding partner on consumer judgments of a partner brand. Three experimental condition... More
Reviewed:Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143890
Description: This study examines consumer–celebrity attachment within multiple endorsement situations. A 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement situation while cont... More
Reviewed:Reviewed
Authors: Ilicic, Jasmina
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/193720
Description: Purpose: This study explores what consumers value from celebrity endorsers for the evaluation of an actual campaign featuring Jerry Seinfeld as the endorser for the Greater Building Society. Originali... More
Authors: Ilicic, Jasmina
Date: 2010
Subject Keyword: dilution | celebrity | co-branding | judgments | attitudes
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/135714
Description: Purpose: This study examines the effect of irrelevant celebrity co-branding partner information presented in advertisements on consumer brand judgments. Brand unrelated information carried by a celebr... More
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/116670
Description: This study examines consumer-human brand attachment within multiple endorsement situations. A 2 x 2 factorial design manipulated attachment strength to the celebrity and endorsement situation while co... More
Reviewed:Reviewed
Authors: Ilicic, Jasmina
Date: 2009
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/176456
Description: 1 page(s)
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/113313
Description: Evidence suggests that many consumers form strong attachments to the brands they use. Recently, celebrities have been recognised as human brands and research suggests that consumers are influenced by ... More
Full Text: Full Text
Reviewed:Reviewed