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Date: 2017
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1248384
Description: The literature on customer engagement has focused on its positive valence at the expense of its negative manifestations. This study seeks to address this gap by exploring how positive, disengaged, and ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/353130
Description: Emergent research on customer engagement has focused on enhancing engagement within service relationships. Less attention has been given to how and why customers disengage from their relationships, an ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/277510
Description: Service providers are continually aiming to enhance their customer relationships, however, unless a sound understanding of how customers disengage from their brand relationships is developed, preventa ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143419
Description: Superior customer service has always been recognized as a source of competitive advantage. But as the economic environment becomes more challenging, as switching costs become lower, and many service b ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/164988
Description: While schools have taught media literacy for many years, new challenges are raised by the growth of digital media and the sophistication of marketing techniques aimed at children. In response to a mor ... More
Reviewed: Reviewed
Authors: Gabbott, Mark
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/126566
Description: The environment for global management education is rapidly changing and yet, universities have derived enormous strength from resisting the demands of environmental change. Fashions and fads rightly p ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/83128
Description: The term ‘brand’ has populist interpretations, technical interpretations, and conceptual interpretations. In each case marketing researchers and practitioners are dealing with a different perspective ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/78543
Description: The concept of Emotional Intelligence appears to be able to provide the premise to describe customer aptitude in managing emotions elicited in a service exchange, as well as provide the precedential l ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156794
Description: In philosophy, psychology, and theology (Enright and North 1998), the concept of forgiveness receives significant attention, however, little is known about the application of this concept in the busin ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86417
Description: This study investigates the needs of Australian women living with HIV/AIDS in relation to non-medical support services. The research results identify the specific needs of women with debilitating medi ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/119548
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1236864
Description: 13 page(s)
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/77111
Description: Purpose – To provide a conceptual framework to help researchers and managers understand the complex factors affecting the associations between brands. Design/methodology/approach – Brand extension, co ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91297
Description: Studies in consumer resources hold that customers are required to be equipped with a set of knowledge and aptitude in order to play their role in a service exchange. While extant studies focus primari ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91345
Description: Within the debate about what constitutes ‘good research’ in marketing is a need for data collection tools and analytical tools that can assist researchers in identifying potential causal links between ... More
Full Text: Full Text
Reviewed: Reviewed