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Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35622
Description: This article examines, firstly, the evidence for the existence of consumer ethnocentrism (Shimp and Sharma, 1987) in Australia, and, secondly, the existence of home-country bias, the latter through th... More
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Date: 2001
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/18592
Description: This paper examines the effect of country-of-origin, divided into two specific cues - country-of-assembly and country-of-design, on perceived product quality and purchase intention. This study has exa... More
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