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Title Author/Creator Date Full Text Reviewed
Add Do marketers get the advertising they need or the advertising they deserve? : agency views of how clients influence creativity Koslow, Scott; Sasser, Sheila L; Riordan, Edward A 2006 — Reviewed
Add Cognitive and affective trust between Australian exporters and their overseas buyers Zur, Andrew; Leckie, Civilai; Webster, Cynthia M 2012 — Reviewed
Add Creating sustainable international social ventures Chen, Stephen 2012 — Reviewed
Add The First class : using icebreakers to facilitate transition in a tertiary environment Kavanagh, Marie; Clark-Murphy, Marilyn; Wood, Leigh 2011 Full Text Reviewed
Add “No one can whistle a symphony. It takes an orchestra to play it.” H. E. Luccock Kirby, Dianne 2011 — Reviewed
Add Graduate skills in business learning Vu, Tori; Rigby, Brendan; Wood, Leigh N; Daly, Anne 2011 — Reviewed
Add The Discovery of liars Doloswala, Navin; Winzar, Hume; Song, Eunyoung; Nakandala, Dilupa Jeewanie 2011 — Reviewed
Add If we build it will they come? Or is this only if the price right? Adoption and use of 4G versus 3G technology : results from a Netlogo simulation D'Alessandro, Steven 2011 — Reviewed
Add Share of wallet in retail banking : a comparison of Caucasians in Canada and Australia vis-à-vis Chinese in China and overseas Chinese Baumann, Chris; Hamin,; Tung, Rosalie L 2012 — Reviewed
Add How to turn brand value into sales volume in the beer market in China : a case of Tsingtao beer Huang, Yimin; Zhang, Hongxia 2011 — Reviewed
Add The Influence of complexity and uncertainty on self-directed team learning Gray, David 2012 — Reviewed
Add Is SCRM really a good social media strategy? Ang, Lawrence 2011 — Reviewed
Add Developing a new model for tracking brand equity as a measure of marketing effectiveness Mirzaei, Abas; Gray, David; Baumann, Chris 2011 — Reviewed
Add Partnerships, suppliers and coercive influence Bignoux, Stephane; Gray, David 2011 — Reviewed
Add The Application of self-directed learning in a marketing strategy capstone course Gray, David M 2011 — Reviewed
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Author/Creator
  • Wang, Yue (24)
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