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Do marketers get the advertising they need or the advertising they deserve? : agency views of how clients influence creativity |
Koslow, Scott; Sasser, Sheila L; Riordan, Edward A |
2006 |
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Cognitive and affective trust between Australian exporters and their overseas buyers |
Zur, Andrew; Leckie, Civilai; Webster, Cynthia M |
2012 |
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Creating sustainable international social ventures |
Chen, Stephen |
2012 |
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The First class : using icebreakers to facilitate transition in a tertiary environment |
Kavanagh, Marie; Clark-Murphy, Marilyn; Wood, Leigh |
2011 |
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“No one can whistle a symphony. It takes an orchestra to play it.” H. E. Luccock |
Kirby, Dianne |
2011 |
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Graduate skills in business learning |
Vu, Tori; Rigby, Brendan; Wood, Leigh N; Daly, Anne |
2011 |
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The Discovery of liars |
Doloswala, Navin; Winzar, Hume; Song, Eunyoung; Nakandala, Dilupa Jeewanie |
2011 |
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If we build it will they come? Or is this only if the price right? Adoption and use of 4G versus 3G technology : results from a Netlogo simulation |
D'Alessandro, Steven |
2011 |
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Share of wallet in retail banking : a comparison of Caucasians in Canada and Australia vis-à-vis Chinese in China and overseas Chinese |
Baumann, Chris; Hamin,; Tung, Rosalie L |
2012 |
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How to turn brand value into sales volume in the beer market in China : a case of Tsingtao beer |
Huang, Yimin; Zhang, Hongxia |
2011 |
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The Influence of complexity and uncertainty on self-directed team learning |
Gray, David |
2012 |
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Is SCRM really a good social media strategy? |
Ang, Lawrence |
2011 |
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Developing a new model for tracking brand equity as a measure of marketing effectiveness |
Mirzaei, Abas; Gray, David; Baumann, Chris |
2011 |
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Partnerships, suppliers and coercive influence |
Bignoux, Stephane; Gray, David |
2011 |
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The Application of self-directed learning in a marketing strategy capstone course |
Gray, David M |
2011 |
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