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Title Author/Creator Date Full Text Reviewed
Add Branding and product evaluation across Chinese regions Tam, Charles; Elliott, Greg 2011 — Reviewed
Add Cognitive and affective trust between Australian exporters and their overseas buyers Zur, Andrew; Leckie, Civilai; Webster, Cynthia M 2012 — Reviewed
Add Community relationship management and social media Ang, Lawrence 2011 — Reviewed
Add Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention Ilicic, Jasmina; Webster, Cynthia M 2011 — Reviewed
Add Modelling customer loyalty in financial services : a hybrid of formative and reflective constructs Baumann, Chris; Elliott, Greg; Hamin, Hamin 2011 — Reviewed
Add Product recall, brand equity, and future choice Korkofingas, Con; Ang, Lawrence 2011 — Reviewed
Add The Role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation Baumann, Chris; Hamin, 2011 — Reviewed
Add Sex doesn't matter : the role of gender in the formation of student-university relationships Bowden, Jana; Wood, Leigh 2011 — Reviewed
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Author/Creator
  • Ang, Lawrence (2)
  • Baumann, Chris (2)
  • Elliott, Greg (2)
  • Webster, Cynthia M (2)
  • Bowden, Jana (1)
  • Hamin, (1)
  • Hamin, Hamin (1)
  • Ilicic, Jasmina (1)
  • Korkofingas, Con (1)
  • Leckie, Civilai (1)
Subject Keyword
  • 130300 Specialist Studies in Education (2)
  • brand equity (2)
  • 150300 Business and Management (1)
  • 150600 Tourism (1)
  • Affective trust (1)
  • Attitude (1)
  • Celebrity attachment (1)
  • Celebrity endorsement (1)
  • Chinese consumers (1)
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