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Competitive productivity – a new perspective on effective output |
Baumann, Chris; Pintado, Iggy |
2013 |
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Can Australia generate a 'Korean' wave? Hallyu lessons for brand Australia |
Baumann, Chris; Chu, Wujin |
2012 |
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Competitive advantage through marketing education |
Baumann, Chris; Yue, Francis |
2012 |
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Jade will never become a work of art without being carved : Western versus Chinese attitudes toward discipline in education and society |
Baumann, Chris; Tung, Rosalie L; Hamin, |
2012 |
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Modeling customer satisfaction and loyalty : survey data versus data mining |
Baumann, Chris; Elliott, Greg; Burton, Suzan |
2012 |
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Share of wallet in retail banking : a comparison of Caucasians in Canada and Australia vis-à-vis Chinese in China and overseas Chinese |
Baumann, Chris; Hamin,; Tung, Rosalie L |
2012 |
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The Social brand conversation and the ABC of connecting |
Baumann, Chris; Pintado, Iggy |
2012 |
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Using student reflections to explore curriculum alignment |
Harvey, Marina; Baumann, Chris |
2012 |
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Connecting with the new Chinese consumer |
Baumann, Chris |
2011 |
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Developing a new model for tracking brand equity as a measure of marketing effectiveness |
Mirzaei, Abas; Gray, David; Baumann, Chris |
2011 |
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Language proficiency and academic achievement in postgraduate business degrees |
Eddey, Peter; Baumann, Chris |
2011 |
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Modelling customer loyalty in financial services : a hybrid of formative and reflective constructs |
Baumann, Chris; Elliott, Greg; Hamin, Hamin |
2011 |
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The Role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation |
Baumann, Chris; Hamin, |
2011 |
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List View
