Macquarie University ResearchOnline
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| Title | Author/Creator | Date | Full Text | Reviewed | |
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| The 'Ides of Marketing' : an imaginary marketing matrix | Hoffmann, Sabine H | 2006 | — | 
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| Aligning postmodern marketing strategies : a multiple case study | Hoffmann, Sabine H | 2007 | — |
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| Enhancing marketing success : knowledge about the postmodern consumer | Hoffmann, Sabine H | 2007 | — |
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Subject Keyword
- marketing (2)
- postmodernity (2)
- 209900 Other Language, Literature and Culture (1)
- 350204 (1)
- competencies (1)
- consumerism (1)
- globalisation (1)
- postmodernism (1)
- social theory (1)
- strategic marketing management (1)
Resource Type
- journal article (2)
- conference paper (1)
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