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Title	Author/Creator	Date	Full Text
Demographics and consumption patterns in urban China	Yusuf, Farhat; Brooks, Gordon	2010	—
Teaching consumer demographics to marketing students	Martins, Jo. M; Brooks, Gordon	2010	—
Australian consumers' adoption of mobile phones : a five-year study of the market and its structure	Yusuf, Farhat; Brooks, Gordon	2007
Comparing the predictive utility of demographics to alternative segmentation schemes	Naseri, Mohammad Bakher; Elliott, Greg	2007
An Exploration of the need for segmentation in anti-smoking campaigns	de Meyrick, Julian	2007
Mobile phones in personal use in Australia : a five year study	Yusuf, Farhat; Brooks, Gordon	2007	—
Rogers' 'earlier adopter' in the Australian mobile phone market : a five year study of two innovator characteristics	Brooks, Gordon; Yusuf, Farhat	2007	—
Internet shopping in Australia, 1999-2001	Yusuf, Farhat; McManus, Patricia	2006	—
The Utility of demographic variables in describing the environmentally responsible behaviour of households in Australia	Brooks, Gordon; Yusuf, Farhat	2006	—