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| Title | Author/Creator | Date | Full Text | Reviewed | |
|---|---|---|---|---|---|
| Branding and product evaluation across Chinese regions | Tam, Charles; Elliott, Greg | 2011 | — | 
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| An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels | Chitty, Bill; Ward, Steven; Chua, Christina | 2007 | — | ||
| Identifying the initial target consumer for innovations : an integrative approach | Bowden, Jana; Corkindale, David | 2005 | — |
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| Shelter in the storm : marketing strategy as moderated by the hostile environment | Ward, Steven; Lewandowska, Aleksandra | 2005 | — |
Author/Creator
- Ward, Steven (2)
- Bowden, Jana (1)
- Chitty, Bill (1)
- Chua, Christina (1)
- Corkindale, David (1)
- Elliott, Greg (1)
- Lewandowska, Aleksandra (1)
- Tam, Charles (1)
Subject Keyword
- 150500 Marketing (2)
- 15050000 Marketing (2)
- consumer behaviour (2)
- Australia (1)
- Brand loyalty (1)
- Chinese consumers (1)
- Chinese people (1)
- Competitive strategy (1)
- Customer satisfaction (1)
- Marketing planning (1)
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