 |
Organisational culture and customer relationship management (CRM) system implementation outcomes: an empirical investigation |
Iriana, Reiny |
2007 |
|
|
 |
Customer relationship management (CRM) system implementations : an assessment of organisational culture |
Iriana, Reiny; Buttle, Francis |
2006 |
|
|
 |
Strategic, operational and analytical customer relationship management: attributes and measures |
Iriana, Reiny; Buttle, Francis |
2005 |
|
|
 |
Does organizational culture influence CRM outcomes? |
Iriana, Reiny; Buttle, Francis |
2008 |
|
|
 |
The Impact of people and organisational culture on C.R.M. outcomes |
Iriana, Reiny; Buttle, Francis |
2004 |
|
|
 |
Does organisational culture influence CRM's financial outcomes? |
Iriana, Reiny; Buttle, Francis; Ang, Lawrence |
2013 |
—
|
|
 |
Sales force automation : a review of the research |
Buttle, Francis; Ang, Lawrence; Iriana, Reiny |
2006 |
—
|
|
 |
Strategic, operational, and analytical customer relationship management : attributes and measures |
Iriana, Reiny; Buttle, Francis |
2007 |
—
|
|
 |
Sales force automation : review, critique, research agenda |
Buttle, Francis; Ang, Lawrence; Iriana, Reiny |
2006 |
—
|
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