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Title Author/Creator Date Full Text Reviewed
Add Celebrity co-branding partners as irrelevant brand information in advertisements Ilicic, Jasmina; Webster, Cynthia M 2013 — Reviewed
Add Attitudes towards irrelevant celebrity co-branding partners Ilicic, Jasmina; Webster, Cynthia M 2012 — Reviewed
Add The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements Ilicic, Jasmina; Webster, Cynthia 2012 — Reviewed
Add Exploring dimensions of brand authenticity Ilicic, Jasmina; Webster, Cynthia; Ang, Lawrence 2012 —
Add Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy Ilicic, Jasmina; Webster, Cynthia M 2011 — Reviewed
Add Celebrity co-branding partners as irrelevant brand information in advertisements Ilicic, Jasmina; Webster, Cynthia M 2011 — Reviewed
Add Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention Ilicic, Jasmina; Webster, Cynthia M 2011 — Reviewed
Add Valuing celebrity endorsement advertising strategy using MECCAS Ilicic, Jasmina 2011 —
Add Celebrity co-branding partners as irrelevant brand information in advertisements Ilicic, Jasmina 2010 —
Add Multiple endorsements and consumer-human brand attachment Ilicic, Jasmina; Webster, Cynthia M 2010 — Reviewed
Add Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions Ilicic, Jasmina 2009 —
Add Exploring dimensions of consumer-human brand attachment Ilicic, Jasmina; Webster, Cynthia M 2009 Full Text Reviewed
Add Mapping human brands : celebrity co-branding networks Ilicic, Jasmina; Webster, Cynthia 2009 — Reviewed
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Author/Creator
  • Webster, Cynthia M (7)
  • Webster, Cynthia (3)
  • Ang, Lawrence (1)
Subject Keyword
  • 150500 Marketing (4)
  • dilution (3)
  • MECCAS model (2)
  • attitudes (2)
  • authenticity (2)
  • brand value (2)
  • celebrity (2)
  • celebrity brands (2)
  • co-branding (2)
  • laddering (2)
Resource Type
  • conference paper (6)
  • conference paper abstract (5)
  • journal article (2)
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