Macquarie University ResearchOnline
List View
Showing items 1 - 5 of 5.
Add to Quick Collection All 5 Results
| Title | Author/Creator | Date | Full Text | Reviewed | |
|---|---|---|---|---|---|
| Changing brand personality through celebrity endorsement | Ang, Lawrence; Dubelaar, Chris; Kamakura, Wagner | 2007 | — | 
|
|
| Lemons on the web : a signalling approach to the problem of trust in internet commerce | Lee, Boon-Chye; Ang, Lawrence; Dubelaar, Chris | 2005 | — |
|
|
| Process mapping techniques to investigate the implementation of customer relationship programs | Steel, Marion; Dubelaar, Chris; Gabbott, Mark; Ewing, Michael | 2005 |
|
|
|
| Organisation response time to online queries | Gabbott, Mark; Dubelaar, Chris; Tsarenko, Yelena | 2003 | — |
|
|
| Performance measurement in the Australian on-line securities marketplace | Dubelaar, Chris; Tsarenko, Yelena; Gabbott, Mark | 2003 | — |
|
Author/Creator
- Gabbott, Mark (3)
- Ang, Lawrence (2)
- Tsarenko, Yelena (2)
- Ewing, Michael (1)
- Kamakura, Wagner (1)
- Lee, Boon-Chye (1)
- Steel, Marion (1)
Subject Keyword
- 150500 Marketing (3)
- 080600 Information Systems (1)
- 140200 Applied Economics (1)
- 170100 Psychology (1)
- 170200 Cognitive Sciences (1)
- brand image (1)
- brand personality (1)
- celebrity endorsement (1)
- consumer behaviour (1)
- e-CRM (1)
Resource Type
- journal article (3)
- conference paper (2)
Copyright Macquarie University | Privacy Statement | Accessibility Information
ABN 90 952 801 237 | CRICOS Provider No 00002J