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Title Author/Creator Date Full Text Reviewed
Add Engaging customers for loyalty in the restaurant industry : the role of satisfaction, trust, and delight Bowden-Everson, Jana Lay-Hwa; Dagger, Tracey S; Elliott, Greg 2013 — Reviewed
Add A Delightful experience? The role of delight in loyalty formation Bowden, Jana L. H; Dagger, Tracey S 2011 — Reviewed
Add To delight or not to delight? An investigation of loyalty formation in the restaurant industry Bowden, Jana L. H; Dagger, Tracey S 2011 — Reviewed
Add Earning customer loyalty : the role of satisfaction, trust, delight, commitment, and involvement Bowden, Jana; Dagger, Tracey S; Elliott, Greg 2009 — Reviewed
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Author/Creator
  • Bowden, Jana L. H (2)
  • Elliott, Greg (2)
  • Bowden, Jana (1)
  • Bowden-Everson, Jana Lay-Hwa (1)
Subject Keyword
  • loyalty (3)
  • satisfaction (3)
  • customer delight (2)
  • experience (2)
  • 150500 Marketing (1)
  • antecedents (1)
  • delight (1)
  • loyalty high involvement services (1)
  • relationship marketing (1)
  • restaurant industry (1)
Resource Type
  • journal article (2)
  • conference paper (1)
  • conference paper abstract (1)
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