Macquarie Home | Course Handbook | Library | Campus Map | Macquarie Contacts
Home page

Macquarie University ResearchOnline

Home -List Of Titles
List View List View   Icon View Icon View

Showing items 1 - 15 of 40.

Add to Quick Collection   All 40 Results

  • First
  • Previous
  • 1
  • 2
  • 3
  • Next
  • Last
Title Author/Creator Date Full Text Reviewed
Add Relating word-of-mouth to corporate reputation Williams, Martin; Buttle, Francis; Biggemann, Sergio 2012 Full Text Reviewed
Add Customer relationship management (CRM) system implementations : an assessment of organisational culture Iriana, Reiny; Buttle, Francis 2006 Full Text Reviewed
Add A Holistic model of competitive advantage : integrating the IMP perspective Prior, Daniel; Buttle, Francis 2006 Full Text Reviewed
Add Anglicare Buttle, Francis 2006 Full Text
Add CRM software in Australia: marketing applications and profit impact Ang, Lawrence; Buttle, Francis 2005 Full Text
Add Strategic, operational and analytical customer relationship management: attributes and measures Iriana, Reiny; Buttle, Francis 2005 Full Text
Add IGA and the Coles-Shell Alliance Rushworth, Simon; Buttle, Francis 2005 Full Text
Add Management competencies for successful customer retention Ang, Lawrence; Buttle, Francis 2004 Full Text
Add Customer acquisition: an investigation of CRM competency Ang, Lawrence; Buttle, Francis 2004 Full Text
Add Napster Buttle, Francis; Correia, Arlette 2002 Full Text
Add Does organizational culture influence CRM outcomes? Iriana, Reiny; Buttle, Francis 2008 Full Text Reviewed
Add Explorations in customer attachment Buttle, Francis; Aldlaigan, Abdullah 2004 Full Text Reviewed
Add The Impact of people and organisational culture on C.R.M. outcomes Iriana, Reiny; Buttle, Francis 2004 Full Text Reviewed
Add C.R.M. at Suntel, Sri Lanka Fernando, Niroshini; Buttle, Francis 2005. Full Text
Add Customer development strategies for exceeding expectations - an exploratory study Ang, Lawrence; Buttle, Francis 2009 — Reviewed
  • First
  • Previous
  • 1
  • 2
  • 3
  • Next
  • Last
Author/Creator
  • Ang, Lawrence (15)
  • Iriana, Reiny (8)
  • Biggemann, Sergio (5)
  • Groeger, Lars (3)
  • Williams, Martin (3)
  • Aldlaigan, Abdullah (2)
  • Bowie, David (1)
  • Correia, Arlette (1)
  • Fernando, Niroshini (1)
Subject Keyword
  • 150500 Marketing (15)
  • CRM (7)
  • customer relationship management (4)
  • customer retention (4)
  • 150300 Business and Management (3)
  • customer acquisition (3)
  • social network analysis (3)
  • Customer loyalty (2)
  • Customer relations -- Management (2)
  • Facebook (2)
Resource Type
  • journal article (15)
  • conference paper (14)
  • MGSM Case Studies In Management Collection (4)
  • MGSM Working Papers In Management Collection (4)
  • case study (4)
  • working paper (4)
  • book (2)
  • book chapter (1)
  • Show All  
  • Show My Selections 
Advanced Search

Search

Buttle, Francis

Browse

  • By Title 
  • By Author/Creator 
  • By Department/Centre 
  • By Subject Keyword 
  • By Journal/Conference 
  • By FoR/RFCD codes 
  • By Resource Type 
  • By Date 

Highlights

  • Most Accessed Objects 
  • Recent Additions 
  • Pending Publications 
  • Author Profiles 

Resources

  • About ResearchOnline 
  • FAQ 
  • Open Access 
  • Open Access-FAQs 
  • Copyright 
  • Contribute 
  • Help 
  • Contact
  • Terms and Conditions 
Valid XHTML 1.0 Strict Powered by VITAL

Copyright Macquarie University | Privacy Statement | Accessibility Information

ABN 90 952 801 237 | CRICOS Provider No 00002J

Library Staff Sign In