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Authors: Elliott, Greg | Hamin,
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/36599
Description: While the fields of consumer ethnocentrism and country of origin research have been extensively researched, they have up to now been studied overwhelmingly from the perspective of developed countries. ... More
Reviewed: Reviewed
Authors: Hamin, | Elliott, Greg
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/154943
Description: This paper discusses the concepts of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). An empirical study of some ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1168039
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/99686
Description: This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian con ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91341
Description: Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation requirements to induce socially accepted behaviours within business ... More
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/73127
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/77111
Description: Purpose – To provide a conceptual framework to help researchers and managers understand the complex factors affecting the associations between brands. Design/methodology/approach – Brand extension, co ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166557
Description: In this study, market orientation (MO) was found to be positively associated with the ROA (return on assets) of residential property development companies in Guangzhou in China’s post housing reform e ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91335
Description: Consumer complaints often represent the last chance that an organisation has to redress any perceived dissatisfaction that its customers may experience and retain those customers as regular purchasers ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156815
Description: A critical measure largely neglected in previous loyalty studies is the customer's "share of wallet" (SOW). This study, based on 1,924 retail banking customers, suggests that about 25-65% of the varia ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1155403
Description: 7 page(s)
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/79042
Description: Purpose – This research paper seeks to investigate the different types of attachment that customers develop towards retail banks. Design/methodology/approach – The approach blends literature reviews, ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91297
Description: Studies in consumer resources hold that customers are required to be equipped with a set of knowledge and aptitude in order to play their role in a service exchange. While extant studies focus primari ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35601
Description: This paper documents the results of a survey among Hong Kong consumers for the adoption and diffusion of internet shopping by using the classical diffusion theory of Rogers and also the more recently ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/154938
Description: Internet shopping has seen tremendous growth over the past few years. However, its adoption has been slower in Hong Kong and purchasing online still accounts for only a small fraction of total retail ... More
Reviewed: Reviewed