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Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166558
Description: Traditional new venture studies focus mainly on non-behavioral factors as the determinant of new venture performance. Recently, there is a developing trend of including the behavioural factors of the ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25272
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90843
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129078
Description: The objective of the research underlying this article is to investigate the moderating effect of perceived organizational support (POS) between market orientation and the perceived ability of frontlin ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108703
Description: Television programming is a widely consumed product, yet has received very little attention from the academic marketing perspective. In particular it lacks an overall audience satisfaction framework w ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/127825
Description: The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the challenges of a changing environment. However ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/271692
Description: The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the ... More
Reviewed: Reviewed
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