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Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1049093
Description: In the literature, Contextual Transaction Trust computation (termed as CTT computation) is considered an effective approach to evaluate the trustworthiness of a seller. Specifically, it computes a sel ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/281031
Description: In e-commerce and e-service environments, transaction context is important when evaluating the trust level of a seller or a service provider in a forthcoming transaction. However, most existing trust ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/195872
Description: In e-commerce environments, trust is a dominating factor in seller selection. Most existing trust evaluation studies compute a single value to reflect the "general" or "global"trust level of a seller ... More
Reviewed: Reviewed
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