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Authors: Brooks, Gordon
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1165493
Description: 2 page(s)
Reviewed: Reviewed
Authors: Ryan, Patricia
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/81451
Description: This paper reflects upon the mosaic of institutional issues associated with gaining credibility for internet marketing standards. Strong claims for a predominantly self-regulatory approach are reviewe ... More
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164403
Description: 7 page(s)
Reviewed: Reviewed
Authors: Korkofingas, Con
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/94273
Description: This paper examines structural equation models applied to modelling customer satisfaction. A number of weaknesses of the structural equations approach are discussed in both theoretical modelling and a ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/77106
Description: In this paper, we develop a conceptual model for assessing student satisfaction with universities and the likelihood of students recommending their institutions to other prospective students. Student ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91171
Description: This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these i ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Burton, Suzan
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164054
Description: 6 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1165793
Description: 12 page(s)
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164031
Description: 8 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1160266
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1167291
Reviewed: Reviewed
Authors: Gabbott, Mark
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80575
Description: Writing a literature review is often considered to be one of the most difficult tasks a student will undertake and is often the most significant part of the academic contribution of essays and theses. ... More
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing | ethics | gender | ideology
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95983
Description: This paper reports on an ethics survey administered to 234 final year business and marketing students at Macquarie University in Sydney. The research used Forsyth’s Taxonomy of Ethical Ideologies to c ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1160228
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/80820
Description: In this paper, a research model and a list of hypotheses are developed to study the various factors affecting the choice between user and nonuser status of green power electricity (GPE) in Australia. ... More
Full Text: Full Text
Reviewed: Reviewed