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Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136366
Description: Purpose – To assess which components of the marketing orientation, along with the new measure societal marketing orientation, predict the performance of the firm and which are moderated by the environ ... More
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136374
Description: Purpose – To validate a measure of use innovativeness, or how existing products are used in a novel and innovative manner. The measure has practical significance for innovation research as it consists ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136365
Description: The growth of the Internet has allowed marketers to collect personal information from consumers with increased efficiency. However, that practice has led to concerns about privacy among World Wide Web ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136375
Description: Brand Equity is not only important in traditional marketing strategies but has a significant role to play in the online marketplace Results of an experimental study on the airline industry show the co ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/140770
Description: 24 page(s)
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136359
Description: Although there has been much debate and interest in the practices of societal marketing, there is currently no accepted measure of this construct. A measurement of societal marketing validated by Stru ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136369
Description: Although widely used, the Narver and Slater (1990) measure of market orientation has not yet been validated by structural equation modeling (SEM). Results of SEM suggest a nine-item, three-dimensional ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/140773
Description: 42 page(s)
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136350
Description: Purpose – The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136360
Description: Purpose – To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a signifi ... More
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145344
Description: The influence of media on body image is an area of much social controversy. Eating disorders and depression have often been linked to body image dissatisfaction. Research from Australia, The Netherlan ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136341
Description: Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136344
Description: The effect that marketing has had on the prescription decisions of the medical profession is an area of great social and governmental concern and has been the subject of substantial international deba ... More
Reviewed: Reviewed
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