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Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25272
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90842
Description: The principal concern of this paper is the consideration of the analysis of individual employee performance of staff and management using an internal marketing framework. Market orientation theory to ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90843
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158498
Description: A firm's market orientation and internal market orientation, depends upon the market-oriented behaviours shared by management and its employees. It is therefore important to understand the individual ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96008
Description: This paper examines a conceptual model analysing the functional and business performance of customer/supplier relationships and business partnerships using an internal marketing orientation. Market or ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/96014
Description: The firm’s external ‘market orientation’ can positively influence firm performance (Narver and Slater, 1990; Slater and Narver, 1994). However, there are also internal process drivers and ‘implementat ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158497
Description: Australia is the highest per capita emitter of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia’s economic, social and environmental wellbeing as ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158491
Description: Australia is the highest per capita emitter of carbon dioxide in the world, therefore improving energy conservation efforts is important to Australia’s economic, social and environmental wellbeing. Th ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158492
Description: Marketing academics and marketing practitioners risk losing their relevance and consequently their ability to provide significant positive input due to their inattention to major societal issues captu ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1142492
Description: 9 page(s)
Reviewed: Reviewed
Authors: Gray, David
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1142505
Description: 8 page(s)
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108703
Description: Television programming is a widely consumed product, yet has received very little attention from the academic marketing perspective. In particular it lacks an overall audience satisfaction framework w ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108700
Description: The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/158059
Description: This paper explores the relationship between interpersonal relational competencies (IRC) and employee performance. The paper proposes that interpersonal relational competency increases the intra-organ ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156341
Description: The scope of the marketing concept has been expanding rapidly. It races with the modern society and incorporating many ideas and proved itself as a dynamic research subject matter. Both relationship m ... More
Reviewed: Reviewed