Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 15 of 24.

Add to Quick Collection   All 24 Results

Sort:
 Add All Items to Quick Collection
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/74876
Description: Researchers have used the Narver and Slater's construct (1990), hereafter (N&S), to operationalise market orientation (MO). The assumption is that the construct is universally equivalent across cultur ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/85983
Description: 15 page(s)
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80534
Description: This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing managers of seven on-line stock brokerage companies in Australian capital cities we ... More
Reviewed: Reviewed
Authors: Gabbott, Mark
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/72113
Description: This chapter deals with services research, which contains a complex and wide ranging set of issues. In marketing, our clear challenge is to respond to customers in such a way as to increase their sati ... More
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/81547
Description: This paper investigates the responsiveness of a random sample of Australian business web sites to simple customer enquiries. The results indicate that a substantial proportion of firms (32%) still hav ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/107485
Description: 6 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1168012
Description: 9 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1168075
Description: 11 page(s)
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/77106
Description: In this paper, we develop a conceptual model for assessing student satisfaction with universities and the likelihood of students recommending their institutions to other prospective students. Student ... More
Reviewed: Reviewed
Authors: Gabbott, Mark
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80575
Description: Writing a literature review is often considered to be one of the most difficult tasks a student will undertake and is often the most significant part of the academic contribution of essays and theses. ... More
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1161861
Description: 5 page(s)
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/77111
Description: Purpose – To provide a conceptual framework to help researchers and managers understand the complex factors affecting the associations between brands. Design/methodology/approach – Brand extension, co ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91297
Description: Studies in consumer resources hold that customers are required to be equipped with a set of knowledge and aptitude in order to play their role in a service exchange. While extant studies focus primari ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91345
Description: Within the debate about what constitutes ‘good research’ in marketing is a need for data collection tools and analytical tools that can assist researchers in identifying potential causal links between ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80569
Description: In pursuing their particular strategic goals, organisations place differential emphasis in their activities on employees and customers. Those who focus predominantly on employees see them as key resou ... More
Reviewed: Reviewed