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Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156356
Description: Three purchase motivation scenarios were presented to 553 consumers to test for their purchase intentions for self consumption, family use or gift giving. The study models brand category choice for ge ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/135093
Description: The number of major product-recall incidents involving established brands have increased markedly over the last few years. Although the direct costs have been evaluated in these cases (typically in th ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/133959
Description: Endorsements play an important role in marketing communications. For international marketing communications, marketers must be cognizant of how the portrayal of body ideals and cultural background of ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/154207
Description: Despite a variety of long-standing tobacco control policies in most countries, smoking remains a source of considerable economic and health costs, resulting in ongoing discussion of potential policy c ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/139115
Description: The use of demographics by researchers in the online shopping literature is common, however, they are typically constructed as either moderators or control factors. Little attention has been given to ... More
Reviewed: Reviewed
Authors: Gray, David
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156388
Description: Capstone marketing courses are being increasingly focused on by governments, scholars and business as an important component in assisting students to transition to employment. This paper demonstrates ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145630
Description: As competition intensifies, higher education providers are facing ever more complex challenges in attracting and retaining students. These new marketing challenges have necessitated a need to more com ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/127825
Description: The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the challenges of a changing environment. However ... More
Reviewed: Reviewed
Authors: Gray, David M
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/159771
Description: Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographi ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129975
Description: The sales representatives of a pharmaceutical manufacturer in India were surveyed to explore the effects of influence strategies on customer oriented selling, adaptive selling, and sales performance, ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/137693
Description: This study investigates the importance of tailoring a brand personality to a target customer's desired personality. The relationship between brand personality and a consumer's self-concept is theorise ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129306
Description: Although word-of-mouth (WOM) has long been seen as an important influence on customer attitude, intention and behaviour, very little is known about how, if at all, organisations manage this phenomenon ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158885
Description: This paper explores the role of inter-organisational networks in the creative industries. We seek to ascertain the importance of inter-organisational networks in supporting innovation and internationa ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/158059
Description: This paper explores the relationship between interpersonal relational competencies (IRC) and employee performance. The paper proposes that interpersonal relational competency increases the intra-organ ... More
Reviewed: Reviewed
Authors: Baumann, Chris | Hamin,
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145406
Description: A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic perfo ... More
Reviewed: Reviewed