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Date: 2013
Subject Keyword:
150500 Marketing
| business success
| internal market orientation
| internal marketing
| market orientation
| marketing programs
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/271692
Description:
The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the
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Date: 2011
Subject Keyword:
150300 Business and Management
| 150500 Marketing
| relationship quality
| market orientation
| firm performance
| technological turbulence
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/127825
Description:
The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the challenges of a changing environment. However
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Authors:
Gray, David
| Dennis, Donald
Date: 2010
Subject Keyword:
150500 Marketing
| television
| television programming
| television drama
| satisfaction
| market orientation
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/108703
Description:
Television programming is a widely consumed product, yet has received very little attention from the academic marketing perspective. In particular it lacks an overall audience satisfaction framework w
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Authors:
Herington, Carmel
| Weaven, Scott
Date: 2009
Subject Keyword:
150500 Marketing
| perceived organizational support
| market orientation
| customer service ability
| loyalty
| travel industry
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129078
Description:
The objective of the research underlying this article is to investigate the moderating effect of perceived organizational support (POS) between market orientation and the perceived ability of frontlin
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Authors:
Carter, Leanne
| Gray, David
Date: 2007
Subject Keyword:
150500 Marketing
| Market Orientation, Internal Marketing
| market orientation
| internal market orientation
| relational competence
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90843
Description:
Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce
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Full Text:
Reviewed:
Authors:
Carter, Leanne
| Gray, David
Date: 2007
Subject Keyword:
150500 Marketing
| market orientation
| internal market orientation
| relational competence
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25272
Description:
Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce
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Authors:
Chan, Walter K. O
| Tang, Yiming
Date: 2005
Subject Keyword:
150500 Marketing
| market orientation
| transitional economy
| new venture performance
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166558
Description:
Traditional new venture studies focus mainly on non-behavioral factors as the determinant of new venture performance. Recently, there is a developing trend of including the behavioural factors of the
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