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Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/130655
Description: Purpose – The purpose of this paper's novel, research-oriented approach is to embed research-based activities in a core second-year course of a university business degree program to support and develo ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143419
Description: Superior customer service has always been recognized as a source of competitive advantage. But as the economic environment becomes more challenging, as switching costs become lower, and many service b ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/158872
Description: Increasingly organizations are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational e ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156393
Description: This paper addresses the important question of how firms “do well” by “doing good”. We do this by replicating the Baker and Sinkula (2005) study on environmental marketing strategy and firm performanc ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156341
Description: The scope of the marketing concept has been expanding rapidly. It races with the modern society and incorporating many ideas and proved itself as a dynamic research subject matter. Both relationship m ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129596
Description: This study aims to identify factors differentiating users and non-users of GPE (Green Power Electricity) in Australia. The internet-based survey reached audience across Australia. The results show tha ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/118399
Description: Scholarly research into gambling did not formally begin until 1974, with the First Annual Conference on Gambling being held in Las Vegas. Since then, a plethora of academic research has been published ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Chavan, Meena
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/143535
Description: Using qualitative and quantitative analysis this paper presents a teaching model based on experiential learning in a large ‘International Business’ unit. Preliminary analysis of 92 student evaluations ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/160580
Description: People choose brands in the same way as they choose friends. This could be particularly true in the beer market when beer is seen as a mate to beer drinkers that shares their good and bad times. This ... More
Reviewed: Reviewed
Authors: Ang, Lawrence
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/160303
Description: With the growth of social media, some customer relationship management (CRM) practitioners advocate adopting social CRM (that is, SCRM) strategies. However, what is sometimes proposed is nothing more ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/169950
Description: An analysis of 2,253 graduates from an Australian university investigates the interaction between remedial English language programs and academic preparation programs and their effect on academic perf ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: ger
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/141025
Description: 17 page(s)
Authors: Groeger, Lars
Date: 2011
Subject Keyword: 150500 Marketing
Language: ger
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/141031
Description: 21 page(s)
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/130971
Description: Purpose – Customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty. The purpose ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/164988
Description: While schools have taught media literacy for many years, new challenges are raised by the growth of digital media and the sophistication of marketing techniques aimed at children. In response to a mor ... More
Reviewed: Reviewed