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share of wallet | 150500 Marketing

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Add  A "Hybrid" reflective and formative model of customer loyalty in retail banking
Authors: Baumann, Chris | Elliott, Greg | Hamin, Hamin
Date: 2009
Subject Keyword: 150500 Marketing | share of wallet | customer loyalty | formative & reflective measurements | variety seeking | resistance to change | structural equation modelling
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323390
Description: This study examines customer loyalty in retail banking and, in particular, the influence of 'variety seeking' and 'resistance to change' on current and future (both long- and short-term) loyalty. In c ... More
Reviewed: Reviewed
Add  Are consumers' consumption experiences a source of competitive advantage in the retail cafĂ© sector, and if so, how?
Authors: Mason, Wynde | Ang, Lawrence
Date: 2007
Subject Keyword: 150500 Marketing | consumers consumption experiences | retail café sector | share of wallet | competitive advantage
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90491
Description: Although research has identified the importance of experiential consumption to a firm’s competitive advantage, consumers’ consumption experiences (CCE) perceptions have not been measured in the retail ... More
Reviewed: Reviewed
Add  Share of wallet in terms of deposits in retail banking
Authors: Baumann, Chris | Burton, Suzan | Elliott, Greg
Date: 2006
Subject Keyword: 150500 Marketing | share of wallet | customer loyalty | retail banking | deposits | savings | investments
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156849
Description: A critical measure largely neglected in previous bank loyalty studies is the customer's "share of wallet" (SOW). This study, based on 1,951 retail banking customers, suggests that about 24% of the var ... More
Reviewed: Reviewed
Add  Predicting actual consumer behaviour in retail banking
Authors: Baumann, Chris | Burton, Suzan | Elliott, Greg
Date: 2005
Subject Keyword: 150500 Marketing | share of wallet | customer loyalty | retail banking
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156815
Description: A critical measure largely neglected in previous loyalty studies is the customer's "share of wallet" (SOW). This study, based on 1,924 retail banking customers, suggests that about 25-65% of the varia ... More
Reviewed: Reviewed
Add  Share of wallet in Australian retail banking : implications for practice and research
Authors: Baumann, Chris | Elliott, Greg | Burton, Suzan
Date: 2004
Subject Keyword: 150500 Marketing | share of wallet | customer loyalty | retail banking
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/151537
Description: Previous research has investigated the determinants and consequences of customer loyalty, but in banking, a critical but often neglected measure is the customer’s ‘share of wallet’ (SOW). Since some c ... More
Reviewed: Reviewed
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