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Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/269869
Description: 310 page(s)
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/159253
Description: 19 page(s)
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158473
Description: Alcohol consumption is becoming an increasingly important social marketing target in the Asia Pacific region as recognition of the true cost to the community of alcohol consumption increases. This pap ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/47154
Description: China is rapidly moving towards becoming a market economy. Unlike its earlier communist era, China is experiencing increasing inequality in income distribution (see, e.g., Fang et al. 2002, Khan and R ... More
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1144992
Description: 6 page(s)
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86261
Description: This study aims to examine characteristics of Australian households which had mobile phones, and to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data co ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/79797
Description: This study aims to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data collected in two nationally representative Household Expenditure Surveys conducted ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/69974
Description: Recognising the importance of the diffusion of innovations, and the disparate findings regarding Rogers’ socio-economic general characteristics of the ‘earlier adopter’, this paper examines the relati ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/69168
Description: This paper presents data from a series of nationally representative sample surveys of income and expenditure patterns among urban households in China. Findings indicate that during the 13 year period ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/95991
Description: This paper looks at changing patterns of smoking behaviour (smoking prevalence, initiation and cessation) across the population of Australia in general and within specific demographic segments. It con ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/100452
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24917
Description: 6 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1165508
Description: 7 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1165532
Description: 6 page(s)
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164059
Description: 7 page(s)
Reviewed: Reviewed
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