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Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91142
Description: Our survey of CRM competencies in 170 Australian companies focused on 4 main areas: customer knowledge, customer acquisition, customer retention, and customer development. We find that current practic ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/74876
Description: Researchers have used the Narver and Slater's construct (1990), hereafter (N&S), to operationalise market orientation (MO). The assumption is that the construct is universally equivalent across cultur ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1163145
Description: 12 page(s)
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1156717
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1142650
Description: 7 page(s)
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35622
Description: This article examines, firstly, the evidence for the existence of consumer ethnocentrism (Shimp and Sharma, 1987) in Australia, and, secondly, the existence of home-country bias, the latter through th ... More
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1168061
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/85983
Description: 15 page(s)
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1163064
Description: 5 page(s)
Reviewed: Reviewed
Authors: Burton, Suzan
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1163175
Description: 3 page(s)
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/29
Description: The extent to which actual (rather than perceived) performance influences customer satisfaction has received limited attention by researchers, yet it is important for managers to understand the extent ... More
Full Text: Full Text
Reviewed: Reviewed
Authors: Burton, Suzan
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1162776
Description: 3 page(s)
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/80534
Description: This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing managers of seven on-line stock brokerage companies in Australian capital cities we ... More
Reviewed: Reviewed
Authors: Gabbott, Mark
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/72113
Description: This chapter deals with services research, which contains a complex and wide ranging set of issues. In marketing, our clear challenge is to respond to customers in such a way as to increase their sati ... More
Authors: Carter, Leanne
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/114598
Description: This paper examines the link between the marketing and societal orientation literature and the organisational literature in a not-for-profit context. Specifically, it discusses the similarities betwee ... More
Full Text: Full Text
Reviewed: Reviewed