Macquarie Home | Course Handbook | Library | Campus Map | Macquarie Contacts
Home page

Macquarie University ResearchOnline

Home
Add
-List Of Titles -Marketing strategy for Shanghai New Asia Snack Co. Ltd.

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/94855

135 Visitors 176 Hits 13 Downloads
FileDescriptionSizeFormat
SOURCE2MGSM - Case Studies 2003-4577 KBAdobe Acrobat PDFView/Open
Title
Marketing strategy for Shanghai New Asia Snack Co. Ltd.
Related
MGSM case studies in management MGSM Case 2003-4
Publisher
Sydney : Macquarie Graduate School of Management
Date
2003
Author/Creator
Tang, Yiming
Author/Creator
Ma, Jinhua
Description
Cover title.
Description
"August 2003"--Cover.
Description
Online copy: 1445-3142.
Description
Includes bibliographical references.
Description
Also available online at http://www.mgsm.edu.au
Description
14 leaves
Subject Keyword
Shanghai New Asia Snack Co -- Marketing
Subject Keyword
Fast food restaurants -- Marketing
Resource Type
case study
Resource Type
MGSM Case Studies In Management Collection
Organisation
Macquarie University. Macquarie Graduate School of Management

Identifier
http://hdl.handle.net/1959.14/94855
Identifier
656762
Language
eng
Rights
Publisher version archived with the permission of the publisher Macquarie Graduate School of Management, Macquarie University, NSW, Australia. This archived copy is available for individual, non-commercial use. Permission to use this version for other uses must be obtained from the publisher. Copies for purchase are available through http://www.ecch.com/
Full Text
Full Text
 
Image Thumbnail
Save/E-mail Citation
Citation Format
E-mail Address
Subject
"Marketing strategy for Shanghai New Asia Snack Co. Ltd."
 
OR
  • Show All  
  • Show My Selections 
Advanced Search

Search

Ma, Jinhua
Tang, Yiming

Browse

  • By Title 
  • By Author/Creator 
  • By Department/Centre 
  • By Subject Keyword 
  • By Journal/Conference 
  • By FoR/RFCD codes 
  • By Resource Type 
  • By Date 

Highlights

  • Most Accessed Objects 
  • Recent Additions 
  • Pending Publications 
  • Author Profiles 

Resources

  • About ResearchOnline 
  • FAQ 
  • Open Access 
  • Open Access-FAQs 
  • Copyright 
  • Contribute 
  • Help 
  • Contact
  • Terms and Conditions 
Valid XHTML 1.0 Strict Powered by VITAL

Copyright Macquarie University | Privacy Statement | Accessibility Information

ABN 90 952 801 237 | CRICOS Provider No 00002J

Library Staff Sign In