Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/91472
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- Title
- Hedonic consumption and consumer value in travel
- Related
- Australian and New Zealand Marketing Academy Conference (1 - 3 December 2008 : Sydney)
- Related
- Spanjaard, Daniela; Denize, Sara and Sharma, Neeru. Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat, p.1-7
- Related
- http://www.anzmac2008.org/_Proceedings/PDF/S05//Webster%20&%20Rennie%20S5%20PS%20P2.pdf
- Publisher
- Sydney : ANZMAC
- Date
- 2008
- FoR/RFCD Code(s)
-
150500 Marketing
- Author/Creator
- Webster, Cynthia M
- Author/Creator
- Rennie, Vanessa A
- Description
- More and more, consumers are indulging in products and services purely for their hedonic benefits. To explore consumer value in hedonic consumption experiences, the Consumer Value Typology (Holbrook 1986, 1995), in conjunction with the Subjective Personal Introspection approach, is applied to pleasurable experiences captured in travel photographs. Results show that hedonic consumption is much more than self-indulgence and immediate gratification. Certainly, play and aesthetics are valued, but so are competency, effort and efficiency. Relationships and sharing, as well as individual growth and development, are all important aspects of pleasure.
- Description
- 7 page(s)
- Subject Keyword
- 150500 Marketing
- Resource Type
- conference paper
- Organisation
- Macquarie University. Dept. of Business
- Identifier
- http://hdl.handle.net/1959.14/91472
- Identifier
- ISBN:1863081445
- Identifier
- mq-rm-2007009516
- Language
- eng
- Reviewed
