Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/91341
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- Title
- Organisational members' commitment to professional associations
- Related
- Australian and New Zealand Marketing Academy Conference (5 - 7 December 2005 : Fremantle, WA)
- Related
- Purchase, Sharon. ANZMAC 2005 : conference proceedings : broadening the boundaries, p.1-7
- Related
- http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/7-Business-Interaction-Rel/7-Terawatanavong.pdf
- Publisher
- Fremantle, WA : ANZMAC
- Date
- 2005
- FoR/RFCD Code(s)
-
150500 Marketing
- Author/Creator
- Terawatanavong, Civilai
- Author/Creator
- Webster, Cynthia M
- Description
- Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation requirements to induce socially accepted behaviours within business networks (Grewal and Dharwadkar, 2002, p. 85). It is recognised that professional associations provide contexts in which members socially interact to create and deliver benefits shared by their members (Gruen, Summers and Acito, 2000). This paper proposes a conceptual model of organisational members’ commitment to professional associations. Three dimensions of commitment – continuance, normative, and affective – are identified as mediators between organisational member’s characteristics (expertise, service consumption, formal participation, and social embeddedness) and relational outcomes (acquiescence, retention, coproduction, and advocacy).
- Description
- 7 page(s)
- Subject Keyword
- 150500 Marketing
- Subject Keyword
- professional associations
- Subject Keyword
- commitment
- Subject Keyword
- organisational characteristics
- Resource Type
- conference paper
- Organisation
- Macquarie University. Dept. of Business
- Identifier
- http://hdl.handle.net/1959.14/91341
- Identifier
- ISBN:064645546X
- Identifier
- mq-rm-2009006615
- Language
- eng
- Reviewed
