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-List Of Titles -Why do we miss rare targets? Exploring the boundaries of the low prevalence effect

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/90692

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Title
Why do we miss rare targets? Exploring the boundaries of the low prevalence effect
Related
Journal of vision, Vol. 8, Issue 15 (2008), p.1-17
DOI
10.1167/8.15.15
Publisher
Association for Research in Vision and Ophthalmology (ARVO)
Date
2008
Author/Creator
Rich, Anina N
Author/Creator
Kunar, Melina A
Author/Creator
Van Wert, Michael J
Author/Creator
Hidalgo-Sotelo, Barbara
Author/Creator
Horowitz, Todd S
Author/Creator
Wolfe, Jeremy M
Description
Observers tend to miss a disproportionate number of targets in visual search tasks with rare targets. This prevalence effect may have practical significance since many screening tasks (e.g., airport security, medical screening) are low prevalence searches. It may also shed light on the rules used to terminate search when a target is not found. Here, we use perceptually simple stimuli to explore the sources of this effect. Experiment 1 shows a prevalence effect in inefficient spatial configuration search. Experiment 2 demonstrates this effect occurs even in a highly efficient feature search. However, the two prevalence effects differ. In spatial configuration search, misses seem to result from ending the search prematurely, while in feature search, they seem due to response errors. In Experiment 3, a minimum delay before response eliminated the prevalence effect for feature but not spatial configuration search. In Experiment 4, a target was present on each trial in either two (2AFC) or four (4AFC) orientations. With only two response alternatives, low prevalence produced elevated errors. Providing four response alternatives eliminated this effect. Low target prevalence puts searchers under pressure that tends to increase miss errors. We conclude that the specific source of those errors depends on the nature of the search.
Description
17 page(s)
Subject Keyword
attention
Subject Keyword
eye movements
Subject Keyword
search
Subject Keyword
target prevalence
Subject Keyword
feature search
Subject Keyword
conjunction search
Resource Type
journal article
Organisation
Macquarie University. Macquarie Centre for Cognitive Science

Identifier
http://hdl.handle.net/1959.14/90692
Identifier
ISSN:1534-7362
Identifier
mq-rm-2007008380
Language
eng
Reviewed
Reviewed
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Citation Format
E-mail Address
Subject
"Journal of vision"
 
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