The essay argues that Greek cafes (milk bars, soda/sundae "parlors") were a "Trojan Horse" for the Americanisation of Australia's eating and socio-cultural habits from the very start of the twentieth century. They initially introduced American food-catering ideas, technology and products and later influenced the development of cinema and popular music. The Greek cafe helped transformed Australian popular culture. The essay builds on earlier published research by providing greater detail and expansion into previously untouched areas and themes.