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-List Of Titles -Brand relationship interaction matrix

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/85983

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Title
Brand relationship interaction matrix
Related
Das, Naveen. New age branding : concepts and cases, vol. 1, p.62-76
Publisher
Hyderabad, India : ICFAI Press
Date
2003
FoR/RFCD Code(s)
150500 Marketing
Author/Creator
Jevons, Colin
Author/Creator
Gabbott, Mark
Author/Creator
de Chernatony, Leslie
Description
15 page(s)
Subject Keyword
150500 Marketing
Resource Type
book chapter
Organisation
Macquarie University. Faculty of Business and Economics
Identifier
http://hdl.handle.net/1959.14/85983
Identifier
ISBN:8178811375
Identifier
mq-rm-2008004284
Language
eng
Save/E-mail Citation
Citation Format
E-mail Address
Subject
"New age branding : concepts and cases, vol. 1"
 
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