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Strategic planning using QFD

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/76394

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Title: Strategic planning using QFD
Related: International journal of quality and reliability management, Vol. 22, Issue 1, p.17-29
DOI: 10.1108/02656710510572968
Publisher: Emerald Group Publishing
Date: 2005
FoR/RFCD Code(s): 150300 Business and Management
Author/Creator: Killen, Catherine P
Author/Creator: Walker, Mike
Author/Creator: Hunt, Robert A
Description: Purpose – This paper outlines the use of quality function deployment (QFD) for strategic planning. QFD provides a comprehensive process for defining the issues facing an organisation in terms of customer and stakeholder outcomes, natural segments and key strategic opportunities. Design/methodology/approach – An explanation and overview of the two core stages of strategic planning using QFD are followed by three case examples. Findings – Strategic QFD avoids complex matrix analysis and instead moves directly to concept generation and evaluation. One of the main benefits of strategic QFD is the level of commitment and support for the resulting strategy throughout the organisation. This paper also shows how strategic QFD can be used to identify and optimise internal capabilities and to find and address specific customer opportunities. Practical implications – Strategic planners will find that QFD-based philosophy and methods are useful tools for the creation of a customer-driven strategy. Originality/value – This paper provides insight for practitioners and academics into how strategic QFD systematically translates vision into action, targeting opportunities and creating innovative strategies that are stable even in fast-changing environments.
Description: 13 page(s)
Subject Keyword: 150300 Business and Management
Subject Keyword: innovation
Subject Keyword: quality concepts
Subject Keyword: quality function deployment
Subject Keyword: strategic planning
Resource Type: journal article
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/76394
Identifier: ISSN:0265-671X
Identifier: mq-rm-2005000751
Language: eng
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