Marketing in focus : global financial crisis | Macquarie University ResearchOnline

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/75884

221 Visitors

310 Hits

0 Downloads

Title: Marketing in focus : global financial crisis
Publisher: Frenchs Forest, N.S.W : Pearson Australia
Date: 2010
FoR/RFCD Code(s): 149900 Other Economics 150500 Marketing
Author/Creator: Baumann, Chris
Author/Creator: Valentine, Tom
Description: This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.
Subject Keyword: 149900 Other Economics
Subject Keyword: 150500 Marketing
Subject Keyword: Global Financial Crisis, 2008-2009
Subject Keyword: Marketing
Resource Type: book
Organisation: Macquarie University. Dept. of Business

Macquarie University ResearchOnline