"Us and them" or "United we stand, divided we fall"?: the singular versus the universal in the history of language -- 2. Globalisation and its impact on attitudes to language in international business -- 3. Sex, lies and stereotypes: putting cultural tips for doing business in France to the test -- 4. Foreign language use in business: surveying the surveys -- 5. Survey methodology: if at first you do not succeed... think of Descartes and turn to PR -- 6. When a picture is not necessarily worth a thousand words: behaviour and attitudes of New Zealand companies in the French market -- 7. Views from the "other" side: French reactions to the linguistic and cultural efforts of their New Zealand partners in the French market -- Conclusion.