"Everyone speaks English, right?" : a cross-cultural postmodern perspective on language in business

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/74881

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Title: "Everyone speaks English, right?" : a cross-cultural postmodern perspective on language in business
Publisher: Saarbrücken : VDM Verlag Dr. Müller
Date: 2008
FoR/RFCD Code(s): 200204 Cultural Theory 200206 Globalisation and Culture 200306 French Language 200405 Language in Culture and Society (Sociolinguistics)
Author/Creator: Speedy, Karin
Description: "Us and them" or "United we stand, divided we fall"?: the singular versus the universal in the history of language -- 2. Globalisation and its impact on attitudes to language in international business -- 3. Sex, lies and stereotypes: putting cultural tips for doing business in France to the test -- 4. Foreign language use in business: surveying the surveys -- 5. Survey methodology: if at first you do not succeed... think of Descartes and turn to PR -- 6. When a picture is not necessarily worth a thousand words: behaviour and attitudes of New Zealand companies in the French market -- 7. Views from the "other" side: French reactions to the linguistic and cultural efforts of their New Zealand partners in the French market -- Conclusion.
Subject Keyword: 200204 Cultural Theory
Subject Keyword: 200206 Globalisation and Culture
Subject Keyword: 200306 French Language
Subject Keyword: 200405 Language in Culture and Society (Sociolinguistics)
Subject Keyword: English language--Social aspects
Subject Keyword: English language--Cross-cultural aspects
Subject Keyword: English language--Business English
Subject Keyword: English language--New Zealand
Subject Keyword: Communication, International
Resource Type: book
Organisation: Macquarie University. Dept. of European Languages

Identifier: http://hdl.handle.net/1959.14/74881
Identifier: ISBN:9783639102697
Identifier: mq-rm-2007010275
Language: eng

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