E-commerce, human resource strategies and competitive advantage : two Australian case studies | Macquarie University ResearchOnline

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/74458

115 Visitors

132 Hits

0 Downloads

Title: E-commerce, human resource strategies and competitive advantage : two Australian case studies
Related: International journal of electronic commerce, Vol. 9, No. 3, p.73-89
Publisher: M.E. Sharpe
Date: 2005
FoR/RFCD Code(s): 150200 Banking, Finance and Investment 150300 Business and Management
Author/Creator: Blount, Yvette
Author/Creator: Castleman, Tanya
Author/Creator: Swatman, Paula M. C
Description: Service organizations need to consider in depth the human resource management (HRM) strategies that will enable them to achieve sustained competitive advantage in the e-commerce era. This paper analyzes the HRM strategies developed to accommodate the changing customer service practices associated with B2C e-commerce in the retail banking sector. Based on case study data, it describes how two banks in Australia, one large, the other small, have linked their e-commerce strategies with their overall business strategy, and the extent to which their HRM strategies have helped them to utilize their e-commerce capability to achieve sustained competitive advantage.
Description: 17 page(s)
Subject Keyword: 150200 Banking, Finance and Investment
Subject Keyword: 150300 Business and Management
Subject Keyword: banking industry
Subject Keyword: e-commerce
Subject Keyword: human resources
Resource Type: journal article
Organisation: Macquarie University. Dept. of Accounting and Finance

Macquarie University ResearchOnline