Managerial creativity: a study of artist management practices in the Australian popular music industry

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/42648

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Title: Managerial creativity: a study of artist management practices in the Australian popular music industry
Related: Australasian Digital Theses Program
Publisher: Australia : Macquarie University
Date: 2006
Author/Creator: Morrow, Guy Richard
Description: Thesis (PhD)--Macquarie University, Division of Humanities, Department of Contemporary Music Studies, 2006.
Description: Bibliography: p. 377-385.
Description: Introduction -- Literature review, discussion of methodologies and research orientation -- "20% of nothing": Australian rock music management -- Australian country music management -- Australian pop music management: the third party -- Conclusion: managerial creativity.
Description: Artist managers 'create' careers for musicians, yet little has been written about their creativity in the academic domain. Thus this thesis develops the notion of managerial creativity. Artist managers build and maintain 'brands', and this is a creative industry function. The thesis begins with a description of what artist management is, then it reviews the way in which various Australian musicians' and artist managers' careers are created and maintained. A musical idea or product arises from the synergy of many sources and not only from the mind of a single person (Csikszentmihalyi, 1996). Therefore it is easier to enhance creativity by changing conditions in the environment the artist is located in than by trying to make artists think more creatively. Managerial creativity involves the creation and maintenance of the system, context or environment from which artistic creativity emerges and is therefore the facet of the music industry that can most effectively enhance musical creativity.
Description: Mode of access: World Wide Web.
Description: ix, 390 p., ill
Subject Keyword: Music trade -- Australia
Subject Keyword: Popular music -- Australia
Subject Keyword: Music trade -- Australia -- Personnel management
Subject Keyword: Rock musicians -- Australia
Subject Keyword: Country musicians -- Australia
Resource Type: Thesis PhD
Organisation: Macquarie University. Department of Contemporary Music Studies

Identifier: http://hdl.handle.net/1959.14/42648
Identifier: mq:5984
Identifier: 1344859
Language: eng
Rights: Copyright disclaimer: http://www.copyright.mq.edu.au
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