This paper uses a detailed case study in order to exemplify some key trends and characteristics of activist uses of the internet. It focuses on the We Are All Boat People campaign in support of asylum seekers, discussing this in relation to three main areas. First, it considers the campaign's media strategies in the context of what Scalmer has called 'the dilemmas of the activist' (2002: 41). It then discusses the campaign in the context of tactical media and its key methodology of detournement. Finally, the project is discussed as an example of what Tim Berners-Lee has termed 'intercreativity' (1999: 182-83).