This essay explores the branding of Sydney in the 1980s with a discussion of Ken Done’s work. The article describes how Done’s signature style in the 1980s sold the concept of Sydney to the rest of the world. However the most recent Tourism Commission’s campaign (2004) uses the work of Brett Whiteley rather than Ken Done suggesting Done designs belong to a distinct moment in Australia’s history.
Publisher version archived with the permission of the Editor, Scan, Department of Media, Macquarie University, NSW, Australia. This copy is available for individual, non-commercial use. Permission to reprint/republish this version for other uses must be obtained from the publisher.