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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/29498

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Title: Strategy in turbulent times
Related: Managerial auditing journal, Vol. 17, Issue 1-2, p.55-59
DOI: 10.1108/02686900210412243
Publisher: Emerald
Date: 2002
Author/Creator: Xavier, Fernando B
Author/Creator: Hunt, Robert A
Description: This paper revisits a typical bricks and mortar company that had successfully applied strategy development and deployment methodologies such as Hoshin and QFD to their transformation process. With the explosive growth of the Internet, and the increasingly turbulent economic environment, the viability of current business models is threatened. In the process, it is calling into question the methodologies that worked so well in the past when long-cycle environments prevailed. This paper explores the impact of this on a company’s strategic process and concludes with the hypothesis that a robust strategic process is needed now more than ever and that this should ride over the top of the turbulence. It also identifies where some traditional tools and methodologies may evolve to be effective in the new economy.
Description: 5 page(s)
Subject Keyword: internet
Subject Keyword: quality function deployment
Subject Keyword: strategy
Subject Keyword: total quality management
Resource Type: journal article
Organisation: Macquarie University. Macquarie Graduate School of Management

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